Break down any
competitor ad
in two minutes.
Paste a Meta or TikTok Ad Library URL. Get the teardown a senior strategist would write: hook, script, visual, CTA scored across 14 lenses — Schwartz, Cialdini, Hormozi, and more.
hey team, found this competitor ad 👇 it's doing really well apparently
nice hook I think? not sure why it works though. maybe the contrast?
someone schedule a call with the consultant to review? she charges $450/hr but idk what else to do 😅
Consultant booked for next Thursday
By the time she reviews it, the ad will have already finished its run.
The Problem
Most teams see a great ad and have no idea why it works.
You screenshot it. You drop it in Slack. Someone says "good hook." Someone else schedules a consultant call. By the time the analysis lands, the campaign is over and the insight is stale.
No Framework
You say 'good hook' without being able to name which psychological mechanism it's pulling.
No Speed
Hiring a strategist takes weeks. The ad finishes its run before the deck lands in your inbox.
No Action
Even when you spot something, turning it into a brief your editor can execute is a whole separate skill.
How It Works
From URL to full teardown
in three steps.
A senior strategist's take in about 90 seconds. No onboarding call needed.
Paste the URL
Paste any Meta or TikTok Ad Library URL. AdRevila pulls platform metadata, creative IDs, and ad specs automatically.
Run Diagnostics
One model call. Scored across Schwartz awareness stages, Hormozi's value equation, Cialdini's levers, and 11 more frameworks.
Get the Audit
Full diagnostic in seconds: hook breakdown, script analysis, visual critique, and action items to brief tomorrow.
What You Get
Spy tools show you what's running.
AdRevila tells you why it works.
AdRevila names the psychological mechanism, the awareness stage, and the exact elements you can lift. Not just what's running — what's working and how to steal it.
14-Lens Scoring Engine
Every ad scored against the mental models senior strategists actually use: 7 strategy frameworks, a 5-part execution rubric, and 2 diagnostic models.
90-Second Analysis
One model watches the whole ad (script, visuals, on-screen text) and scores it against every framework. Faster than opening a Google Doc.
Steal / Adapt / Skip
Three precise directives your editor or media buyer can act on today. No interpretation step in between.
Hook Architecture
See exactly which psychological lever fires in the first 3 seconds. Pattern interrupts, loss aversion, named and explained.
Meta + TikTok
Works natively with both Meta and TikTok Ad Libraries. Auto-detected from URL.
Report Anatomy
Every section earns its place.
Each analysis names what works, what falls flat, and the mechanism behind both.
Hook
Pattern InterruptWorks
- Opens on gut-level problem statement
- Visual contrast creates psychological tension
Falls flat
- Pacing drags in 0–3s window
Script
Problem-Agitate-SolveWorks
- Tight narrative arc, no wasted beats
- Concrete numbers establish authority
Falls flat
- Value prop buried at 0:24
Visual
User-GeneratedWorks
- Grainy phone footage reads organic
- Fast cuts sustain visual entropy
Falls flat
- No product demo shot included
CTA
Low CommitmentWorks
- One low-friction ask
- Urgency framing without pushiness
Falls flat
- Primary button appears past 80% completion
Actionable Output
Steal it. Adapt it.
Or skip it entirely.
Every report ends with three directives your team can brief on Monday. No synthesis meeting, no blank-page guesswork.
See a full reportThe pattern-interrupt hook
Copy the before/after contrast. The first 3 seconds create cognitive dissonance that holds attention.
The testimonial format
It works, but the voiceover sounds rented. Swap in a real customer quote that matches your tone.
The early purchase CTA
Lead with a low-commitment offer instead. Let the second touch close. The ask comes too early.
Who It's For
Built for the people
who make the ads.
Creative Strategists
Pressure-test a hunch in seconds.
Framework-backed analysis that confirms or knocks down your read before you brief.
Copywriters
Reverse-engineer what converts.
Study hook architecture. See the script shape under the words.
Media Buyers
Bridge data and creative.
Know why a creative is winning in language your creative team can act on.
Founders & CMOs
Stop guessing on creative.
Cut gut-feel debates and $5k consultant decks. Get a senior read on demand.
vs. Alternatives
Why teams switch to AdRevila.
| Capability | AdRevila | Ad Spy Tools | Strategist |
|---|---|---|---|
| Results in under 2 minutes | |||
| Framework-backed analysis | |||
| Hook & script breakdown | |||
| Visual structure critique | |||
| Actionable brief output | |||
| Available on demand | |||
| Under $3 per analysis |
Pricing
Pay per insight.
Never per seat.
Buy credits when you need them. They don't expire. No subscription traps.
Pack 10
$2.50 / credit
10 credits
- ~2 weeks research
- Same report quality
- Credits never expire
Pack 30
$1.97 / credit
30 credits
- Best per-credit price
- For weekly shippers
- Credits never expire
FAQ
Common questions.
Meta Ads Library (Facebook + Instagram) and TikTok Ad Library. Paste the link and AdRevila detects the platform automatically.
60 to 120 seconds. We pull the ad from the library, then a single model watches the whole video (script, visuals, on-screen text) and scores it against the frameworks.
Spy tools show you what's running. AdRevila tells you which psychological mechanism is firing, which awareness stage the ad targets, and which elements you can lift into your own brief.
No. Think of it as a structured first pass. When a senior strategist weighs in, they're adding nuance to a real teardown instead of starting from a blank page.
Yes. Running your own ads is the fastest way to surface structural problems you've stopped noticing.
Paste an ad.
Learn something.
Ship better creative.
Sign up and run one analysis free. See what your competitors' best ads are actually doing and why.
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