PDF reports

What it is

Every AdRevila teardown is stored as a single structured JSON object. From that one source of truth the platform renders the same data four ways: interactive HTML in the app, a shareable public page at /r/<token>, raw JSON for developers, and a clean PDF you can download and hand to a client before the call ends.

The PDF is not a screenshot. It pulls from the structured report, so every score block, hypothesis table, and hook tag prints with the same hierarchy it carries in the live view.

How it works

When you run a report — paste a Meta or TikTok Ad Library URL, Gemini watches the full video, and the analysis comes back structured — AdRevila writes one JSON record. That record is the report. Every output format (HTML, Markdown, PDF) is a render of the same data.

Hit Export PDF on any completed report. The renderer formats the Schwartz stage, hook archetype, Cialdini levers, Hormozi value-equation scores (Dream Outcome, Perceived Likelihood, Time Delay, Effort) and the A/B hypotheses into a paginated layout sized for standard slide decks and email attachments. The letter grade sits at the top so a client can orient immediately.

How to use it

The clearest workflow: run the teardown during or before a creative strategy session, export the PDF, drop it into the deck. The report replaces the "here's what I noticed" slide with a scored, structured breakdown the client can read without context.

For agency teams, the PDF works as a creative brief attachment — the strategist annotates the A/B hypotheses and hands it to the writer with the mechanism already named. A Liquid IV ad scored B+ on Schwartz Solution-Aware framing with a Pattern Interrupt hook tells a copywriter something specific. A Slack message saying "this ad does the awareness thing well" does not.

The public link (see Public report sharing) and the PDF serve different moments. The link is for async review — a teammate opens it, leaves a note, shares back. The PDF is for the deck, the inbox, or the print-out in the room. Same data, different container.

Why it matters

The biggest friction in creative strategy isn't running the analysis — it's handing it off. A teardown that lives only inside AdRevila stays inside AdRevila. A PDF travels.

A senior DTC strategist watching Olipop's latest Meta creative can run the analysis, export the PDF, and have a scored brief in a client's inbox inside three minutes. The alternative is a Loom, a doc, and a forty-minute explainer call. The PDF doesn't replace the thinking; it carries the thinking to wherever the decision gets made.

One report, one file, one source of truth. No re-scoring, no translating scores into prose, no version drift between what you saw and what the brief says.