Strategies
How to read a winning ad the way a senior strategist does.
Field guides for using AdRevila's reports, plus the frameworks behind them. The goal is shipping better DTC creative this week, not collecting more theory.
How to read a winning ad the way a senior strategist does
The four-layer diagnostic senior DTC strategists use on any winning ad: audience stage, hook archetype, persuasion structure, offer math — in that order.
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Category
Diagnostics
How to read any ad. Rubrics that turn a 40-minute opinion into a 5-minute call.
- Diagnostics·9 min read
How to read a winning Meta ad in five minutes
Five questions that turn any Meta ad into a five-minute teardown — Schwartz stage, hook archetype, offer math, visual register, and CTA match.
Read
- Diagnostics·~8 min read
The AdRevila grading rubric — A through F, explained
The full AdRevila grading rubric: 4 dimensions, coherence bonus, penalties, and what each letter grade actually means in operator language.
Read
Category
Hook Archetypes
The five archetypes the analyzer tags on every report. Same vocabulary in the article and the product.
- Hook Archetypes·~9 min read
Bold Statement hooks — the 3-second trust contract
Bold Statement hooks are a contract — the claim at second zero, the proof by second five. A senior-strategist guide to the four sub-types and their failure modes.
Read
- Hook Archetypes·~9 min read
Direct Address hooks — filter first, sell second
Direct address hooks qualify the buyer in the opening line so only the right viewer stays. Here's how the four sub-types work and where they break.
Read
- Hook Archetypes·~9 min read
Pattern Interrupt hooks — when visual disruption wins and when it fizzles
What pattern interrupt hooks actually are in 2026, the three sub-types operators conflate, and the three failure modes that kill most attempts.
Read
- Hook Archetypes·~9 min read
Proof-First hooks — earn the right to talk before you say a word
Proof-first hooks lead with a demo, result, or volume of social proof at second zero — earning attention before any claim. When to use them and how to score them.
Read
- Hook Archetypes·~9 min read
Question hooks — open the loop, earn the next 3 seconds
Question hooks work by opening a curiosity gap the viewer must close. A senior-strategist guide to the sub-types, the failure modes, and the TikTok caveat.
Read
- Hook Archetypes·~12 min read
The 5 hook archetypes behind every winning DTC ad
Pattern Interrupt, Bold Statement, Question, Direct Address, Proof-First — the five hook archetypes behind every winning Meta and TikTok ad, with failure modes per type.
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Category
Frameworks
The theory senior strategists actually cite: Schwartz, Cialdini, Hormozi. Applied to live DTC ads, not lecture notes.
- Frameworks·~10 min read
AIDA vs PAS: how to pick the right script framework for your DTC ad
AIDA and PAS are the two body frameworks AdRevila scores on every ad. Learn what each stage actually does, when to use which, and the failure modes that quietly kill performance.
Read
- Frameworks·~10 min read
Cialdini's 7 principles applied to Meta ads
How Cialdini's 7 principles fire inside winning DTC Meta ads — named brand examples, failure modes per lever, and the stacking pattern that separates heroes from also-rans.
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- Frameworks·~9 min read
Hormozi's value equation — scoring any ad's perceived value in 60 seconds
Score any DTC ad in 60 seconds with Hormozi's value equation: dream outcome, perceived likelihood, time delay, effort. Includes live Hims and AG1 examples.
Read
- Frameworks·~11 min read
Life Force 8: the biological desires behind every winning DTC ad
Life Force 8 — Drew Eric Whitman's 8 primal desires — out-pull every learned want. Here's how DTC brands map them, ladder features to them, and score them.
Read
- Frameworks·~10 min read
Schwartz's 5 stages of awareness — a 2026 DTC operator's guide
Schwartz's 5 stages of awareness applied to DTC in 2026 — every stage walked with named Olipop, Liquid IV, AG1, Ridge, and Hims ad teardowns.
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Category
Platforms
When the same idea wins on Meta and dies on TikTok, and vice versa.
Category
Teardowns
Three live ads per brand, decoded with the same rubric we run inside the product.
Category
Anti-Patterns
Ad patterns that look smart on a moodboard and lose money in a feed.
Coming soon
Vertical Playbooks
One playbook per vertical (supplements, skincare, apparel, subscription, F&B, pet) covering which hook archetypes win, which Schwartz stage the buyer usually sits at, and the CTA commitment the category will actually accept. In the queue.